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March 15, 2006
Free Caffeine
Starbucks is offering complimentary coffee until noon in an effort to counter McDonald's new line of gourmet coffees.
The promotion may be a nationwide blitz, but it wasn't exactly being heralded at the company's Broad Street location. There were no signs outside the shop or at the counter, and the line at 11:25 consisted of... me. I asked the barista if they were still offering free cups; he nodded and poured me a cup of the house blend. And that was it. I felt somehow let down: if I'm going to take part in a corporate gimmick, I would at least like to be congratulated for my savvy with some balloons. Still, the coffee was hot, and they had plenty of cream. This strikes me as a success.
Events | By mesh | 11:39 AM
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