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June 09, 2005
On the Star Watch of New York
The New York Times announced this week that it is starting a free, weekly, cheap little ol' piece of ad crap, totally stealing the idea of a million other publishers. We in Chatty even have our own variation rotting on sidewalks, and though I wouldn't want to drop names, you know who they are.
But the Times' litter is special.
"This product is really unique," says Jyll Holzman, the Times' Senior Vice President of Advertising. "We have an opportunity to reach an 18- to 34-year-old reader – or perhaps even a Times reader – with very specific information. It's very targeted toward those readers that are interested in finding a new job, purchasing a home or purchasing a new car."
Because, heaven knows, there are no places to go if you're looking for a job, a house or a car in New York.
| By mesh | 04:30 PM
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